The 7 Top Benefits Of Social Media Marketing

The 7 Top Benefits Of Social Media Marketing

1. Increase your brands awareness. Build social media presence across multiple social media platforms.

2. Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

3. A strong social media presence builds brand loyalty. Brands with active social media profiles have more loyal customers.

4. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform?

This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.

5. Thought Leadership. Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools.

To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.

6. Better Customer Satisfaction. Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanising your company.

Customers appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message.

Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

7. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?

Social media works!

Social media marketing contributes to your business success.

Social media supports every element of your marketing plan.

Social media increases your reach, your influence and your conversions.

Businesses continue to use social media as a key part of their overall marketing.

Why?

Because social media marketing delivers results.

Figure out how to maximise your social media marketing to increase your business success.

It’s not just about your marketing.

It’s about improving your overall business efficiency and success.
Social media has become the number 1 marketing tool for many companies.

Social Media Marketing has changed the way we share information with our friends, family and the general public. Traditional word of mouth has changed to digital word of mouth or social media.

People trust their friends and colleagues for recommendations and we now use Facebook, Twitter, LinkedIn, Instagram etc., to post and read reviews, communicate with friends, voice opinions, read the news, source information on products and services we require, and search for jobs.

Social media is integrated into our everyday lives, and with about 80% of our planet accessing the internet every day, the potential to reach new customers is huge.

Social media will help your business:

• Reach a large audience in a short period of time
• Communicate with your customers in real time
• Target and expose your brand to the right audience

With the rapid advancement in social media applications, there are very few people who do not have at least one social media account. It is simply a highly effective way to promote your products and/or services.

MORE REASONS TO INVEST IN SOCIAL MEDIA MARKETING:

• Build brand awareness
• Generate leads & sales
• Build a loyal community
• Engage your target market
• Improve search engine visibility
• Gain market intelligence
• Increase traffic to your website

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